Article marketing is a great way to generate web traffic. If you want to make money online, you need to understand the power of preselling. Preselling is basically giving people free information. People love it when they get ‘how to’ information or enlightening tips about getting things done. You can provide them with this type of information when you write articles. If you provide helpful and valuable information, chances are high that all those who read it would want to find out more about you, since you have established yourself as an authority on that subject.