Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

As Facebook?s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news?

Source: http://feeds.clickz.com/~r/clickz/~3/DF7HOLmId3s/facebook-clickthrough-rates-increase-costs-per-click-down-2040-in-q3

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