With the incorporation of the new format of Facebook, it is essential that all companies stay current on how to fully utilize the new format. Each company needs to know how to use the new format and how to input the right amount of information. It is crucial to be on top of the social media game because it is ever so rapidly changing and will continue to do so. Because Facebook is a huge if not the biggest social networking site, it is of the utmost importance to know how to correctly use it to your advantage. This strategy includes avoiding any possible mistakes that can easily be made.