Overwhelming Portion of Holiday Shoppers Will Start on One Device and Finish on Another

For several years now, we’ve been hearing about the impact of mobile on holiday shopping. But here’s a fact I’ve never heard before. 85% of shoppers will shop for a gift by starting on one device and finishing on another. The information comes from the Adweek Google 2012 Digital Holidays survey and it’s all about […]

Source: http://www.marketingpilgrim.com/2012/10/overwhelming-portion-of-holiday-shoppers-will-start-on-one-device-and-finish-on-another.html

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